Arla Foods Ingredients expanded its presence in the Micellar casein market with launch of first-ever organic micellar casein isolate

High demand for a protein-rich diet among consumers is a prime factor driving growth of the Micellar casein market. Micellar casein is rich in protein that promotes muscle growth and reduces fat amount in the body. This factor is fueling the growth of the market. Increasing awareness regarding the weight management programs owing to rising health-conscious consumers. The rising prevalence of the chronic disease is also projected to create demand for protein-rich food. Moreover, increasing use of casein micelles as a carrier for molecules in the antiretroviral drug for HIV/AIDS drug delivery system is expected to provide lucrative growth opportunities in the near future. The growing focus of manufacturers to launch instant versions of micellar casein for ready-to-use form application is further expected to uplift the growth of the market.

In August 20201, Arla Foods Ingredients has launched the first-ever organic micellar casein isolate, to help manufacturers meet the demand for organic, natural, and functional protein products. Micellar casein isolate is a new ingredient that is rich in native milk proteins

In February 2021, Lactalis Ingredients has expanded its Pronativ native whey protein range with a new micellar casein isolate targeted at consumers who are proactive about healthy aging

Arla Foods Ingredients Group P/S, ProteinCo, Havero Hoogwegt B.V., Idaho Milk Products, Inc., The Milky Whey, Inc., Milk Specialties Global, AMCO Proteins, Ingredia SA, Nutrimed Healthcare Private Limited, Glanbia Nutritionals, Inc., and FrieslandCampina Domo are some of the key players active in the market.

North America is expected to hold a dominant position in the global Micellar casein market owing to the high prevalence of chronic disease in the region. According to the National Health Council, chronic diseases affect approximately 133 million Americans, representing more than 40% of the total population of this country. By 2020, that number is projected to grow to an estimated 157 million, with 81 million having multiple conditions.

The protein found in Micellar casein is the same as that found in cows. But unlike cow's milk, it is a very strong compound and it is more digestible by the body. As such, it has drawn attention as a nutritional supplement for athletes and bodybuilders because of its fast absorption rate. Athletes require much more than human milk for supplementation due to the time it takes the body to digest it. Because of this, whey and casein are often used together with other supplements in order to maximize their absorption rate in order to provide athletes and bodybuilders with the amount of protein they need.