Protein is a macromolecule made up of one or more linear units of amino acids. Protein is the building block of life and all living things are built with protein. The word 'protein' actually refers to a pair of amino acids that are used as the basis of the entire protein family - peptides. Peptides combine in pairs to form proteins and these compounds are the building blocks of all living cells, including humans.
Protein is the single most common element required for protein synthesis - the process that brings building blocks together to build a cell. There are two types of protein synthesis: direct and complementary. Direct protein synthesis is the process where one kind of protein (the proenzyme) is coupled with another protein (nucleic acid) in the form of DNA or RNA to initiate the production of living organisms. The complementary protein is used to catalyze the reaction and is thus essential to the functioning of every living cell. This process of protein synthesis within cells is what helps create many of the diseases.
The increasing consumption of protein powder in the world is the main factor that is driving the growth of the global protein ingredients market. For instance, according to WebMD, per scoop of normal protein powder contains around 20 grams of protein. Moreover, the increasing inclination towards building muscles and living a healthy lifestyle with the help of protein consumption, along with key market players focusing on launching better products is also enhancing the growth of the global protein ingredients market.
Protein is made up of amino-acid residues called peptides. Peptides combine to form many of the building blocks of proteins including glycogen, and pectin. Although each of these individual peptide bonds is essential to the functioning of the cell, when these peptide bonds are combined unnaturally, the result is protein damage or protein toxicity. This kind of damage can result in such diseases as arteriosclerosis, atherosclerosis, cataracts, and cancer, just to name a few. However, health issues associated with the consumption of high protein such as digestive and gastric problems is the main factor that is restraining the growth of the global protein ingredients market.
Owing to the increasing prevalence of fitness clubs in the region, North America is experiencing high demand in the global protein ingredients market. For instance, according to the Athletics and Fitness Association of America, in 2019 there were 41,370 fitness clubs in the U.S. Moreover, the presence of key market players in the region is also aiding the growth of the market. Owing to these there have been several developments in the global protein ingredients market. For instance, in June 2021, Maheshwari Pharmaceuticals Private Limited (MPIL) introduced Protium: Pro-Performance protein powder, which blends around 85% whey isolate concentrate that has been sourced from Europe along with super herbs such as Pomegranate, Hadjob, Ashwagandha, etc.
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