A mobile application is a software program designed to operate on a mobile device like a cell phone, smartphone, or portable watch. As the name implies, it runs on the user's mobile device as opposed to a desktop or laptop system. In simple terms, a mobile application can be used in place of a desktop application since most devices today come equipped with mobile application software.
Because of this, most businesses today have turned to develop mobile applications instead of native applications. Although this has resulted in them having less work to do in terms of producing a good mobile application design, it has also benefited them in terms of saving money since they don't have to pay a company to develop and maintain a particular mobile application. On top of that, mobile application development has made it easy for businesses to use mobile application development tools and techniques to help them create a good mobile app.
The rapid consumerism of smartphones in the world is the main factor that is enhancing the growth of the global mobile application market. For instance, according to GSM Association, in 2021, the total worldwide smartphone subscription surpassed 6 billion. Moreover, the ease of usage of such apps and the way these apps can make daily life easier and in reach is also driving the growth of the global mobile application market. Additionally, the rapid growth of the mobile ad industry, the rapidly expensing e-commerce industry, and the constantly changing lifestyle across the world are also augmenting the growth of the market.
Today, more businesses are developing mobile apps for several reasons. Some do it because it helps in increasing productivity and lowering expenses since employees can do more tasks using a mobile application than they can with a desktop computer. Businesses may also want to develop mobile apps since most of their clients prefer to conduct transactions through their mobile phones as opposed to most traditional office-based computers which are more susceptible to various security breaches. Lastly, many mobile apps are available for free on the Android market while some companies may charge a certain amount for every download and certain features of the mobile app like the inbuilt search engine and the notification center among others. However, the high cost of paid applications is the main factor that is restraining the growth of the global mobile application market.
With the increasing sales of smartphones in North America, the region is experiencing high growth in the global mobile application market. For instance, according to GSM Association, in 2020in the United States, around 1,378.72 million units of smartphones were sold 2020. The presence of key market players in the region is also aiding the market growth. These factors have resulted in some industrial developments in the global mobile application market. For instance, in November 2019, Microsoft Corporation launched a new Office application for Android and iOS platforms.
No comments:
Post a Comment