The growing adoption of mobile devices owing to the increasing disposable income of consumers is driving the growth of the mobile gaming market. According to CMI’s analysis, in 2018, around 70% of consumers are smartphone users among the world’s population. These high-end mobile devices are majorly adopted by millennials for gaming applications, as these devices offer high picture, sound, and graphics quality. Moreover, increasing penetration of high-speed internet connectivity is also contributed to the growth of the market. The advent of advanced technologies such as VR/AR, haptic feedback devices, and others for enhancing user experience is creating lucrative growth opportunities for the mobile gaming market. Furthermore, the growing popularity of mobile versions of popular PC games such as FIFA, Call of Duty, GTA, Max Payne, and others is further projected to augment the growth of the market. For instance, the Pokemon Go mobile game developed by Niantic, Inc. gained high popularity and generated around US$ 3 Billion in revenue from 2016 to 2019.
Activision Blizzard, Inc., Electronic Arts, Inc., Niantic Inc., Glu Mobile, Inc., Gameloft SE, GungHo Online Entertainment, Inc., Kabam, Rovio Entertainment Corporation, Supercell Oy, The Walt Disney Company, and Zynga, Inc. are key players in the market.
In March 2021, Niantic, developer of the smash-hit Pokémon Go, has announced a new partnership with Nintendo to launch a mobile augmented reality game based on Nintendo’s popular Pikmin franchise
In March 2021, OnMobile Global Limited, the global marketer in mobile entertainment, has launched a new B2B gaming product, Challenges Arena, a single destination of casual challenges that provides an unparalleled gamified experience.
North America is projected to dominate the global mobile gaming market over the forecast period and this is attributed to the strong presence of augmented and virtual reality markets in the region. Apple and Google are key players in the region. With the launch of Apple’s ARKit and Google’s ARCore, in 2017, developers now have access to some powerful frameworks for creating AR apps.
Mobile Gaming is rapidly becoming one of the most popular trends on mobile devices today. Most people agree that cell phones with cameras are now among the best-selling gadgets out there. Games for phones have also seen massive popularity, especially in emerging markets like China and India where cell phones with camera capabilities are very common. The convergence of high-end camera phones with high-end game devices has opened up a whole new world of mobile entertainment and gaming.
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