The global On the go Breakfast Products market is witnessing robust growth as genetically modified foods provide more nutritional benefits as compared to conventional products.

 

The major driving forces behind the rising popularity of on-the-go breakfast products are a fast-growing modern lifestyle and rapidly urbanizing urbanized living. Rapidly, people from different parts of the world are migrating to developed countries such as the US, UK, Australia, Canada, etc., in search of a job and a higher income. To meet the growing needs of their newfound countries, fast food chains have come up in almost every city with the sole aim to earn an income by serving their customers delicious and healthy breakfasts. It is no surprise then that on the go breakfast products have grown in popularity in recent years. They are quickly replacing the traditional morning breakfast cereals.

Moreover, rapidly developing modern lifestyles and lack of time to prepare traditional, slow-roasted meals are partly responsible for the surge in on the go breakfast products market. Moreover, the rising nuclear family size and working population are partly responsible for the increasing demand for these food products. In fact, in some developing countries like South Africa, Kenya, the Philippines, India, China, the working population is increasing at a faster rate and so are the demands for nutritious, low fat, and easy to prepare meals. This has resulted in a surge in on the go breakfast products consumption as more people are now unable to find time to cook traditional, slow-cooked meals. They now prefer ready-cooked fast food products for breakfast.

The rise in demand for on the go breakfast products can also be traced to the fast-paced modern lifestyle and fast-paced urbanization. Fast-growing urbanization and rapid urbanization are some of the biggest drivers of future markets. In developed countries like the US, UK, Australia, etc., the growing urbanization is resulting in a large number of the population who are living in crowded apartments. Rapidly, people from developing countries are moving to cities and countries to seek jobs and to earn a living.

Rapid urbanization and the growing urbanization in developing countries have led to an increase in demand for food products that are easy to prepare, hot, low fat, and convenient to eat while traveling. Rapidly, the demand for on the go breakfast products is predicted to grow more. This is due to the fast-rising numbers of nuclear families who are staying in apartments or have to share their homes with another family. As per the latest Statistics, in the forecasted period, almost two billion people will be living in densely populated cities and thus creating strong competition for cooking breakfast.

Currently, there are only a few major players in the on the go breakfast products market. Most of the major players have large manufacturing operations and many distributors. Some of the manufacturers are Heat & Glo, Horizon Brand, Sycom Nutrition, H2O Snacks, Just Brands, Converse, Reebok, and Lacoste. These companies provide different types of food products like ready-to-eat, cereals, wafers, biscuits, crackers, and snack chips. Major players are also into contract manufacturing of various food products including beverages, confectionery, fruits, and vegetables.

Major manufacturers are taking advantage of the increasing demand for on the go breakfast products. They are making contracts with companies that will supply the raw materials at subsidized prices and later on sell them at retail at a margin higher than what the manufacturers originally wanted to get. This is benefiting both the manufacturer and the distributor by making it easier to maintain a fixed cost of production and still make a profit.